Images: Simon Cudby –
We were recently lucky enough to get a behind the scenes look at the huge Triumph Motorcycles factory in Hinckley, England. After some meetings with some key marketing personnel, we were given a tour of the history of Triumph from it’s founding in the early 1900’s, up to the successful current structure, followed by a tour inside the impressive factory walls.
As Triumph prepares to enter the highly competitive fields of motocross and supercross racing, we could tell that they’re not entering this new discipline to just be a new brand on the track, but they are serious about getting to the top of the podium. With guys like Ricky Carmichael onboard, Triumph is already off to a good start in developing a winning bike. With pending new moto bike launches this year, it’s going to be fascinating to see how this brand fares in the stadiums and moto tracks of America.
Big thanks to Rod Lopusnak from Triumph America for setting up our visit, and the team at Hinckley, England for making us welcomed!
